Xbox Game Pass offers such a good value that many are wondering how Microsoft isn’t losing money hand over fist on it. This is a sentiment that Xbox marketing boss Aaron Greenberg hears often, he said in a recent interview with What’s Good Games.
Greenberg said people don’t need to worry about Microsoft–they’ll be just fine. In terms of the profitability of Xbox Game Pass for Microsoft, Greenberg confirmed it’s “not a big profit play” right now, as Microsoft is just starting the program. Greenberg said the investments Microsoft is making in Xbox Game Pass today might be costly in the short term, but they will ultimately pay dividends down the road if everything goes to plan.
“We always laugh [when we hear that]. Please don’t worry about us,” Greenberg said about people expressing concerns that Microsoft is losing money on Xbox Game Pass. “Microsoft is going to be alright. We’re gonna make it–I think we’re gonna be OK.”
