After a huge livestreamed event revealed the PS5’s design, controllers and many of the games that will be coming to the new console, one of the biggest questions remaining unanswered is the price. With both Microsoft and Sony promising huge technological leaps on their next-gen consoles, everyone is wondering how much the next-level tech will set them back.
One of the most recent figures to weigh in is former Xbox marketing head Albert Penello, who tweeted “no way this console is over $499” with some certainty.
I believe in the saying “never say never”
But I gotta say never. No way this console is over $499.— Albert Penello (@albertpenello) June 12, 2020
Having overseen marketing on the Xbox, Xbox 360, and Xbox One, Penello certainly has the chops to comment on a situation like this. He also mused a little on how price would be the deciding factor on who ‘wins’ this generation of the console war.
