In preparation for the launch of The Legend of Zelda: Tears of the Kingdom, Nintendo has partnered with Snapchat, Instagram, and Facebook to release a brand-new filter that ties to the game.
The filter is called “Adventure Awaits,” and utilizing it displays a countdown timer, and fancy gold colors, along with a logo advertising the game. Nintendo offered detailed instructions for utilizing the lens on Snapchat. To utilize it, fans need to scan a snap code from within the Snapchat app, or click on the Nintendo profile to gain access to the lens. Fans can then share pictures with the Zelda-themed lens applied, ahead of the game’s release.
Nintendo also revealed that this filter is available on Facebook and Instagram. Visit the @NintendoAmerica profile on Facebook or Instagram and tap the “Effects” tab to gain access to the filter.
Marketing for Tears of the Kingdom has certainly ramped up in recent months. Recently, GameSpot tried an early preview build for Tears of the Kingdom, which focused on many new and returning gameplay mechanics.
The Legend of Zelda: Tears of the Kingdom launches exclusively for Nintendo Switch on May 12, while the new Zelda-themed Switch OLED system is available now.
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