Persona And Yakuza Franchises Reach Major Sales Milestones


The Persona series has topped 17 million in sales, while Yakuza (also known as Like a Dragon) has surpassed 20 million units sold.

This comes by way of a recent Sega and Rovio press conference detailing key financial stats for the company’s top games. Elsewhere during the presentation, Sega announced that Sonic the Hedgehog has surpassed 1.4 billion units “sold,” though it’s important to note this stat includes free-to-play mobile downloads–such as Sonic Dash, which has reached over 500 million downloads alone–as well.

Sega also revealed that Phantasy Star Online 2 New Genesis has surpassed 9 million users, while the Total War series has sold over 38 million units worldwide. Other notable franchises are Two Point Hospital at 3 million units, Company of Heroes at 10 million, and Football Manager at 24 million units sold to date.

Persona is easily one of Sega’s most beloved franchises, which has been around since 1996. The most recent mainline entry, Persona 5, launched to critical acclaim, and served as an introductory game for newcomers. Likewise, the Like a Dragon series has enjoyed recent success thanks to the release of Yakuza: Like a Dragon in 2020. A sequel, Like a Dragon 8, is in development and will launch in 2024.